Feelings linked to our identity have the potential and incredible strength to drive us toward repeating both good and bad behaviors. Be aware what you’re telling yourself about you. Anytime people say, “I can’t,” or feed an addiction or poor behavior with self-limiting beliefs, they are making deliberate conscious and sometimes unconscious choices not to live out their incredible greatness within. Being aware of what you do and why can allow for conscious control over behavioral patterns, therefore giving people the power to consciously choose a fulfilling life instead of downward cycles of misery, regret, and possible early demise. We all have the ability to pick a new identity that cyclically moves us upward, onward, and lifeward.